Make Do and Mend Origins

The “Make Do and Mend” campaign was introduced in the United Kingdom during World War II to help people cope with shortages caused by rationing. Its main purpose was to encourage citizens to repair and reuse clothing and household goods instead of throwing them away.

With many everyday materials in short supply, especially fabric and clothing, the government introduced rationing so that limited resources could be shared fairly and directed toward the war effort.

To adapt to these restrictions, the campaign promoted practical solutions such as patching, darning, altering, and repurposing garments to extend their use. Guidance was offered on sewing techniques, making the most of limited fabric, and caring for possessions so they would last longer.

Beyond being practical, the initiative framed mending and reusing as an act of patriotism. By conserving resources, individuals were contributing directly to the war effort.

Overall, “Make Do and Mend” fostered a culture of frugality, creativity, and self-reliance. It encouraged people to value resourcefulness, helping them endure wartime scarcity with resilience and ingenuity.